Incidentally, most of our favorites came from the same source: DJ Walsted. His first submission was Compass, using the idea that when you are lost on the sea, you will almost absolutely stay lost unless you have a compass pointing you in the right direction. Applied to the web, a Compass site would be the instrument that people use to find you on the vastness of the internet. Conceptually, we loved the idea; however, the compass is a fairly common image on the web, and we really want something that is distinct and individual.

DJ also suggested Seed; the idea that something small eventually blossoms into something great, with a wide reach covering a lot of ground. This also kept with the earthy, natural feel of Nectar. Still, Seed was a bit vague and simple, and it is a concept that’s very commonly used in just about every regard.

Then DJ dropped the bomb. Magnet. Bloody brilliant. Magnets attract, magnets drive, magnets are incredibly simple, but infinitely complex. Taking it in a broader context, magnetism is all around us and it’s forces can be found throughout mother nature and science. In short, magnetism kicks butt.

The next hurdle, of course, was the domain name. Obviously, magnet.com was taken, so we got creative. We came up with countless ideas ranging from getmagnetized.com to magn.it, though none really stuck out.

Then, almost as an afterthought, Brett suggested Magnt. It looked cool and webby, it was phonetic, and easy to spell (”Magnet without the e”). But, alas, magnt.com was also taken. The domain was home to The Minnesota Chapter of the Association for Global New Thought (MAGNT), and while we were doubtful in being able to acquire it, Dave gave it a shot anyways.

He got in touch with William Schmidt at MAGNT, who was incredibly helpful and open to the idea of selling the domain, and through that relationship, we were able to negotiate a conversion that worked favorably for both parties.

So, there you have it. Nectar is now magnt. As you can tell we’ve already developed our new identity and have begun a partial makeover of our website. We’ll continue to polish and refine over the next few weeks but we hope you are pleased with the early results.  Best of all, the entire experience will be seamless for our customers.

To the people that submitted ideas, we offer you a hundred thanks!! Seriously, we were overjoyed by the amount of responses we got. There wasn’t an idea that we didn’t give significant thought to. If you get a chance, check some of these people out. They’ve got good heads on their shoulders.

-Ryan Scott
-Jacob Good
-DJ Walsted
-Brandon Montgomery
-Tyler Hayes
-Mike Walker
-Alex Hillinger
-Bill Trammel
-Joel Knight
-Karen LeQuia
-Alexis Karlin
-Carol Hammack
-Jeremy Shulse
-Michael Manes (ie Awesome McAwesomton)
-Mike Ames
-Christopher Leitz
-Kyle Steed
-Stephanie Nguyen
-Holly White
-Royce Regester
-Scott Schwartz
-Bob Roman

We’ll have a new post in the very near future talking more in depth about our new brand and focused direction.  Stay tuned!