The Official Blog of Magnt » friends http://blog.magnt.com Just another WordPress weblog Tue, 25 May 2010 12:28:20 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Twitter Followers Mean Nothing http://blog.magnt.com/2009/09/twitter-followers-mean-nothing/ http://blog.magnt.com/2009/09/twitter-followers-mean-nothing/#comments Tue, 15 Sep 2009 12:21:28 +0000 Brett Tilford http://blog.magnt.com/?p=1054 The number of twitter followers you have no longer counts for much. There was a day when having 500, 1000, or 10,000 followers was impressive. It meant a huge number of people had opted into communicating with you because they liked you, your message, or your product. However, between spam accounts and auto-follow practices it’s easier than ever to get a huge ‘following’ of thousands of people who aren’t listening to you.

I believe a far better way to measure your effectiveness on twitter is around the idea of influence and interaction. How many people retweet or ‘@reply’ you? How many folks are talking about you or with you? Those are the real questions you should be asking. Your goal on twitter should be an authentic community, not a huge fake following.

*Twitalyzer is a great app for analyzing your twitter influence.

Photo Credit: woofer_kyyiv

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