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Me 2.0 Explained

November 17th, 2008

Enlightening birds eye view of personal branding in this presentation by Dan Schawbel.  He covers the four parts of everyone's personal brand: discover, create, communicate, and maintain, then gives some really practical tools for implementing each of these things in your life. Read the rest of this entry »

Math Calculations

11 Brilliant Resources to Help You Get Started With Personal Branding

October 31st, 2008

The personal branding space is really starting to heat up and so I thought it might be helpful to provide a list of influential people and helpful tools to obtain knowledge and tips for developing your personal brand. (Listed in no particular order) Read the rest of this entry »

Gary Vaynerchuk Headshot

Gary Vaynerchuk on Passion and Personal Branding

October 22nd, 2008

We just caught Gary Vaynerchuk's keynote speech from the Web 2.0 Expo and it's incredible.  For those of you who don't know him, Gary Vaynerchuk is best described as someone who acts like he's experienced a near-death encounter…although to my knowledge, this has never occurred. Read the rest of this entry »

Standing out of the crowd

Rob Cuesta On Personal Branding

October 21st, 2008

a href=””>Rob Cuesta is an expert on personal branding.  In his video he has some great insights into what exactly personal branding is, how personal branding helps you focus on your strengths, and the relationship between the personal and corporate brands.  You can also check out Rob's Blog


Don't Skip the Soft Stuff

October 15th, 2008

In the world of business it's easy to stick to the 'hard' areas, the places we understand and seem to easily control, like balance sheets, flow charts, and job descriptions, yet we end up ignoring the 'soft' stuff like relationships, values, and emotions.  Like Joe Friday in the hit show, Dragnet we only want the facts Ma'm.  I'm not going to do is overreact and say “those hard areas don't matter at all” – they do. Read the rest of this entry »

What's in a (Domain) Name Anyway?

October 14th, 2008

My driving routine has shifted somewhat as I find myself increasingly more captivated by talk radio as opposed to music. Specifically, I've taken an interest in an outspoken independent political channel on Sirius called IndieTalk. Woven into each of the shows is a rather progressive segment entitled “Blog Updates” which consist of intriging headlines that have been assembled from the top political blogs around the world. Read the rest of this entry »

Your Brand Becomes Your Name Becomes Your Brand

October 13th, 2008

The web-based proliferation of the buzz-phrase that is “Personal Branding” goes far beyond the HuhCorp-ish hilarity of just another “eCliche,” and in my opinion steps well into the realms of life, business, and the expression of your professional self.

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You're Unique – Just Like Everybody Else

October 6th, 2008

Before Nectar was even a twinkle in its fathers' eyes, I was sitting in a meeting at my previous job, listening to them discuss the barriers that face people who really want to express themselves on the internet, but lack the technical skills to make it happen. And I briefly thought to myself, “Whoever figures out how to close that gap is going to rule the internet.” Read the rest of this entry »

Branding: From Red Meat to Corporate America

September 30th, 2008

A common question among those new to the idea of branding is “where did all this branding stuff come from?  I feel like people are speaking a language I don't understand.”  The reality is that you probably know the origins of branding but may not have made the connection between that and all the corporate lingo presently used.

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Free eBook on Personal Branding

September 9th, 2008

Our friend, Chris Brogan has compiled some of his best thoughts on the topic of personal branding and created a free 15-page eBook available for download.  Definitely a good read.  You can download the file directly from Chris' site.

If you don't know Chris, he writes a wildly successful blog focused on the use of social media and often writes specifically about personal branding on the web.