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I love great design. It does something to me that I can’t explain. It takes a normal product and makes it extraordinary, it takes the mundane and turns it into something that makes me stand up and clap, at least on the inside.

Recently I was walking through the grocery store when something caught my eye. It was a bottle of soap, but not just any bottle of hand soap my friends, it was the most gorgeous bottle of soap I’d ever laid eyes on. “Oh wow!” I exclaimed to my wife, “Maggie, look at this bottle of soap! Have you ever seen anything so elegant? Now this is great design, whoever created this was on a mission.” Check it out, I think you’ll agree.

I purchased this soap and I will continue to purchase it. Yes, it’s a bit more expensive than your average bar of Dial but I’m willing to pay a premium for something that makes me smile, makes me stare, something that gives me goose bumps.

In a world where thousands of average products are rolled out daily, design can be the thing that separates you from the pack.

Photo Credit: Quinnanya