magnt

Every company has the thing they think they’re doing, and then the thing they’re actually doing. The most classic example are the train companies at the turn of 20th century who thought they were in the train business. Turns out they were in the transportation business. That new-fangled motor car nearly killed them!

Take magntize as another example. For the longest time we thought we were in the website business. We built personal websites for people. Over time we realized we were actually in the business of introducing people online. Websites were just the online medium (for now) that we used to do that. In the future that may or may not change depending on where technology and the broader culture goes.

What about your business or organization? Is there a difference between the perception and reality of your business offering?

Photo Credit: cindy47452