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Macaroni Grill has their chefs out front so everyone can see their artistry. Certain Japanese grills also make your food right in front of you – complete with knife and fire breathing tricks. The best Starbucks’ baristas spin the caramel bottles and shout out orders as they prepare your coffee. Steve jobs gives his keynote and geeks around the world hold their breath as he zooms in and out on the iPad. A local church youth pastor throws his hands in the air and shouts at the top of his lungs “you MUST be saved!” as dramatic music plays in the background.

There’s something that the greatest organizations in the world are catching on to that most haven’t picked up on yet: business is theater. Anytime you’re interacting with a customer you have a chance to dazzle and delight them. Why not put a little creative thinking into each of these interactions?

Photo Credit: Perfectance