Cut the Technical BS. Speak Plainly.
November 4th, 2009If you’ve spent any length of time in the technology industry you know one of our biggest quirks is the use of technical jargon. If you see our mouths moving it’s a safe bet that we’re spouting off the following…
* cutting edge enterprise solutions
* disruptive market technologies
* cross-browser seo compatibility
* vertically integrated platforms
When you spend enough time around people who talk this way you actually start to understand them (to some degree). From there it’s a slippery slope to joining the fray. The problem is that too often these words masquerade as meaningful when no one is exactly sure what we’re talking about. They may nod their heads in agreement to pacify us but inside they’re wondering what the heck we’re talking about. Here are a few simple rules to rid you of technology speak.
* Eliminate the acronyms when chatting with folks outside your industry. SEO, CMS, and DNS are off limits.
* Never utilize a long word where a short one will do.
* When possible replace technology b.s. words with plain english.
Finally, if I ever utter the word “solutions” on this blog way you have every right to punch me in the kidney. That is a word that is now so devoid of meaning it should be banned from our mouths until 2025.
Photo Credit: deanj
1 comment so far Click to reply »
July 20th, 2010
One again, your idea is very
good.thank you!very much.