Also, I wanted to share a resource that I found helpful to keep in my personal branding quiver. It’s the http://www.personalbrandingsummit.com/ which was a day of all types of sucessful people sharing about personal branding. I’ve yet to listen to every single person, but the tip I’ve used in my resume most is to make sure you talk about what you did e.g. “Developed XYZ project for…” but the piece most people don’t include is what happened after wards. Did it double sales? Did it reduce customer complaints? and then how does that affect the company? Shows the value you’ve created not just what you can do.