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Before Nectar was even a twinkle in its fathers’ eyes, I was sitting in a meeting at my previous job, listening to them discuss the barriers that face people who really want to express themselves on the internet, but lack the technical skills to make it happen. And I briefly thought to myself, “Whoever figures out how to close that gap is going to rule the internet.”

It’s true.  As integral as the internet is in each of our lives, it is still a huge headache for the vast majority of the population to get their name and individuality out on the web.  Up until the Web 2.0 movement that began about half a decade ago, if you didn’t know HTML or have a generous friend that did, you couldn’t have a site without hiring a professional (read: expensive & slow) designer.

Now granted, sites like MySpace and Facebook have done a lot to help change all of that.  They transformed people’s concept of the internet from a medium of consumption to a one of contribution and collaboration.  Anyone and everyone could finally have their own page where they could put their own content for all to see.

But all did not see.  As fantastic a concept as social networking sites are, a MySpace page is still branded as MySpace. My MySpace page is branded as just that; Caleb White’s MySpace Page.  Not Caleb White.  Except for the gaudy background and music that obnoxiously started playing when someone navigated to the page, there is little to differentiate any one MySpace page from the millions of others.  Even if someone was specifically looking for you, they would have to filter through countless other similarly-named users and pages with no assurance that they’d ever even find your page.  And even if they finally did, its still another MySpace page; not likely to leave much of an impression.

That’s the problem that we’re trying to fix with Nectar.  We’re offering people a site that fuses the uniqueness and individuality of a professional design with the ease and simplicity of creating a MySpace account.  It really is the best (and only the best) of both worlds.

We’re not setting out to rule the internet with Nectar, but we’re certainly not opposed to the idea.